Hot-N-Ready School Buses?

The end of August brings about the start of school for millions of kids across the country. With the economy in the plunged state that it currently resides, many school districts are faced with budget cuts and rough times. This has led to the recent decision in some states to sell school bus space for advertising in return for extra funding that schools are losing.

Sites, such as schoolbusadvertising.com, have emerged which make it easy for school districts to sign up and start earning revenue by allowing signs sized at 90 inches long by 30 inches tall to be displayed on the side of their school buses.

Currently only seven states; Utah, Colorado, Texas, New Mexico, Tennessee Arizona, and New Jersey, have passed laws allowing school bus marketing to be legalized. There are many other states in the process of starting this since they have seen the success school districts have gained from these additional sources of revenue.

Regulations have been placed on the ads and do not allow the school buses to promote alcohol, gambling, politics, religion or sexual innuendo. Beyond these restrictions it is up to individual school districts to decide what should and should not be allowed on the sides of their children’s transportation. While the target audiences of these advertisements are the motorists and community members who see the moving billboards, many groups still raise concerns about having ads (such as the pizza ad shown in the image to the right) promote unhealthy eating habits endorsed by the learning environment.

Campaign for Commercial Free Childhood (CCFC) is one organization that is taking a stand against these ads saying that while they may help fund the school district, this could just be the beginning of corporations invading the learning environments of our children, potentially swaying their views from an early age. Some parents and community members are also worried that students who associate riding the bus as part of their education may psychologically think the ads are part of their learning.

What are your thoughts? Are allowing these ads a good way to save sagging school district funds or a marketing strategy gone too far?


The Best Part of Waking Up is Folger’s in Your Cup!

While sipping my daily cup of coffee and thinking about what to write for this week’s Flashback Friday blog post, the memory of old coffee advertisements from the 80s and 90s came to my head. Just like millions of other people across the country, I started thinking of that memorable Folgers jingle sung over and over in various ways but always to the same melody.

Founded in 1850, The Pioneer Steam Coffee and Spice Mills was bought out by James A. Folger 22 years later, and the Folgers Coffee brand was developed. Over the course of time, their advertisement campaigns spread across the country making their coffee the top selling brand in the United States.

Although Folgers has been around for over 150 years, the catchy jingle that everyone seems to know wasn’t created until 1984. Composed by Leslie Pearl, this tune has been re-sung over and over again by musicians such as Randy Travis, Aretha Franklin and Rockapella in the styles of jazz, folk, gospel, R &B, country, Celtic and a cappella. What is so great about this jingle is that no matter if you’ve heard it once or one hundred times in your life, the minute you see the words written, you can’t help but hum the song in your head. In fact, for the past 27 years “The Best Part of Waking Up” has been the slogan used in almost every advertisement created by Folgers.

Whether it’s Folgers or some other brand of coffee, having that boost of energy in the morning is and always will be one of my motivators to get out of bed in the morning and is truly the best part of waking up.

Below, I have included a flashback to 1984 with one of the first Folgers commercials using their jingle and slogan that would forever brand their company. Do you remember this?

Petite Lap Giraffes: DirecTV is #Winning

A post on Facebook this morning brought to my attention the potential existence of something called a “Petite Lap Giraffe.” I immediately visited the website for Sokoblovsky Farms, Russia’s Finest Purveyor of Petite Lap Giraffes, and fell in love with the miniature giraffes.   However, I couldn’t figure out where the damn things came from.  Websites for petite lap giraffes don’t just appear overnight.  Then, on the bottom of one page, I found the source: Here is our most famous petite lap giraffe, Ivanka. Now she is big time celebrity, movie star. And this video:

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Creative Billboard Ideas–And Why They Work

Today, we’re working on developing a couple creative yet effective billboard ideas for one of our clients, Lakeland Lawn Care.  I thought I’d explore the Internet to figure out what makes a billboard legendary.

So, what makes a good billboard?

Simple design concept. This billboard from Apple targets iPod users with crazy graphics, but the message is easy to understand: “iTunes has a lot of stuff.”

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