Blasts From The Past, Facebook Style

Social media giants, Facebook, are adding another new feature to your Facebook account. Don’t worry Facebook fans; they aren’t changing Facebook chat again. This new feature is similar to the other new feature which shows your friend’s photos/albums on the right hand side of your screen. Rather than show a random photo or two from one of your friend’s Facebook albums, it shows a status update of your from 2009/2010. The most common way to see these past status updates is to view a photo album.

Past Facebook Status Update

Ok, so excuse my status update, I was pretty into a Slipknot song a year ago on this day (August 15th). But you can view any comments or likes made on the status update and, if you made multiple status updates, view all updates made on that day.

So, it seems like a pretty cool feature right? But what’s the point of it from a marketing/advertising standpoint?

Well, it can do a few different things. First, it can remind you of what you liked to do, listen to, eat, etc. from a year ago. For me, when I saw this, I thought of the song and how much I liked it. This in turn got the song and band in my head, which makes me want to listen to all their music.

Another example is a few days ago I saw a status about how I achieved a certain level in a particular video game. I saw it and remembered how accomplished I felt but then felt compelled to beat my previous goal. That started a pretty intense three hour Call of Duty session with some friends. It allowed me to reconnect with some friends I haven’t seen in a while and also allowed me to relax for a bit. (By the way, I never beat my previous goal.)

“But Kevin, I don’t post weird, deep, lyrical status updates or video games and how good I think I am. I post about runny noses. How does that work?”

That’s fine, so what did you do to fight your runny nose? Did you use a lot of tissues? Now that I have you thinking the tissues you used, did you have the nice soft tissues or rather the hard, rough ones? Maybe you should steer away from the rough, hard ones and buy some soft ones.

Or maybe you curled up on the couch with some orange juice and a movie? What movie did you watch? I would assume you enjoyed the movie or the orange juice? Would you re-watch or recommend that movie, or orange juice I guess, to anyone? In this example, you moved from a runny nose, to thinking about what tissues you should buy next, a movie you enjoyed and could re-watch, or what kind of orange juice you enjoy most.

With a bit of thinking and remembering, you’ve moved from reading about a runny nose to thinking about branding and what your favorite brands are.

Second, they can remind you of why you shop, eat, visit, use, etc. at a specific spot or use a certain product. For example, if you visited a particular restaurant and did or did not enjoy the service or food, most people post it on Facebook. You could, a year from now, see that status update and remember how great that food was and look to go re-visit that restaurant.

Facebook Status Update

What are your thoughts on the new feature or have you noticed it yet?


Flashback Friday – He Likes It! Hey Mikey!

Today’s flashback Friday is about a picky little boy who inspired a fifteen-year long advertising campaign.
1960s Life Cereal Box
Before Mikey, Life cereal by Quacker, was focused strictly on promoting a healthy angle. Ads charged with taglines like “Most Useful Protein Ever in a Ready-To-Eat Cereal” to fitness-minded moms and girls trying to keep their “girlish figure” (giggle). It wasn’t until the Doyle, Dane & Bernbach Agency entered the picture that Quacker was convinced they should go in a different direction.

The initial ad in the campaign (seen below) features two brothers who are fighting over who will take the first bite of the healthy cereal their mom bought them. They decide their little brother, Mikey, should do it, convinced he won’t like it because he doesn’t like anything. Low and behold, Mikey likes it! Since this commercial, there have been dozen of Mikeys, each with the same selective palette until the ad campaign’s end in 1987.

So, is this an example of a successful ad campaign? I’d say so. Any campaign that can run for fifteen years must be doing something right.

It also demonstrates a perfect marriage between Doyle, Dane & Bernbach Agency’s push towards making the brand geared more toward children and fun while maintaining Quacker’s health conscious objectives. Since its end in 1987, several healthy cereal brands, like Kix, followed suit and created campaigns that stayed young, fun, and fresh yet maintained a healthy reference point for adults.

What’s your favorite memory of Life cereal? Which Mikey do you think was the best?

Year: 1972-1987
Creator: Doyle, Dane & Bernbach Agency

Flashback Friday – Avoid the Noid!

What happens when you mix a human, a bunny, an evil-villainous plan, and Domino’s pizza? (You can cheat and look at the bottom of the post for a commercial!)

You create Noid and the campaign “Avoid the Noid” by Domino’s Pizza.

Group 243, a marketing firm that Dominos consulted with, created Noid in 1986. The ad campaign, starring Noid, ran until the 90s where it was replaced with a new campaign. Noid has made comebacks in the mid-2000s and even as recently as May 4th, 2011. “What was the purpose of Noid?” you might ask. I’m glad you did.

Avoid the Noid

This is the ultimate super villian, when it comes to pizza, to ever exist!

Noid was a villain in a red suit with distinctive bunny ears. Every time we saw him, he was constantly trying to ruin Domino’s pizza one way or another. Whether it was on a pogo-stick to try and flatten the pizza, or attempting to freeze the pizza, or even trying to de-fame Domino’s Pizza guarantees. The cartoon character was as evil as you can get while being family friendly with some “Tom and Jerry-like” humor.

The “Avoid the Noid” ad campaign was so successful that a computer game was created to accompany the campaign in 1989. This featured the player attempting to deliver a pizza with multiple Noids trying to stop you from doing it within a 30 minute time limit, which was Dominos guaranteed delivery time. Later in 1991, a Nintendo Entertainment System (NES) game called Yo! Noid was created. This game featured Noid fighting his arch enemy throughout New York City trying to earn the ultimate pizza as a reward.

Avoid the Noid Computer Game

The famous Avoid the Noid computer game from 1989. Pretty sweet graphics right?!

While the “Avoid the Noid” campaign eventually faded away, the Noid himself did not. With appearances in 30 Rock, Family Guy, The Simpsons, and other entertainment shows, the Noid stayed busy during his downtime with Domino’s Pizza. Because of this success, the Noid was brought back on two occasions in the past few years. In December of 2009, Dominos created t-shirts based on the “Avoid the Noid” ad campaign with the proceeds going to St. Jude’s Children’s Hospital. The Noid made another appearance during May of 2011 helping to promote their Facebook page and as a stuffed toy during a pizza deal.

So, the next time you order Domino’s Pizza, remember there’s the Noid in his red bunny ears, trying to ruin your hot and fresh pizza.

Avoid the Noid at all costs!

Do You Have an Eye for Detail?

“Don’t sweat the small stuff.” It’s a saying you have probably heard before, but is it still valid in today’s world of marketing? Don’t get me wrong, being able to see the bigger picture is always an important quality in marketing. However, the bigger picture cannot be built without the small stuff. In marketing, hammering out the details of a marketing strategy can be an intensive process, however, it’s essential in order to build an effective brand your company can be proud of.

At Baer Performance Marketing, we have an eye for detail. Do you? In honor of the NFL lock out finally ending, we have put together this Lambeau Field challenge. Can you find all seven differences in these two photos? Leave your answers below!

Lambeau Field

Click here for a larger image!

The Best Part of Waking Up is Folger’s in Your Cup!

While sipping my daily cup of coffee and thinking about what to write for this week’s Flashback Friday blog post, the memory of old coffee advertisements from the 80s and 90s came to my head. Just like millions of other people across the country, I started thinking of that memorable Folgers jingle sung over and over in various ways but always to the same melody.

Founded in 1850, The Pioneer Steam Coffee and Spice Mills was bought out by James A. Folger 22 years later, and the Folgers Coffee brand was developed. Over the course of time, their advertisement campaigns spread across the country making their coffee the top selling brand in the United States.

Although Folgers has been around for over 150 years, the catchy jingle that everyone seems to know wasn’t created until 1984. Composed by Leslie Pearl, this tune has been re-sung over and over again by musicians such as Randy Travis, Aretha Franklin and Rockapella in the styles of jazz, folk, gospel, R &B, country, Celtic and a cappella. What is so great about this jingle is that no matter if you’ve heard it once or one hundred times in your life, the minute you see the words written, you can’t help but hum the song in your head. In fact, for the past 27 years “The Best Part of Waking Up” has been the slogan used in almost every advertisement created by Folgers.

Whether it’s Folgers or some other brand of coffee, having that boost of energy in the morning is and always will be one of my motivators to get out of bed in the morning and is truly the best part of waking up.

Below, I have included a flashback to 1984 with one of the first Folgers commercials using their jingle and slogan that would forever brand their company. Do you remember this?